// Hacker Noon · 10 January 2026

Antimemetics: An Essential Field Guide

Memes spread by virality, but antimemes survive by resisting attention. In Antimemetics, Nadia Asparouhova explains why some of the most important ideas are hard to notice, remember, or share, and how attention, social friction, and cognitive difficulty shape what rises to the surface or disappears...

Hacker Noon

@hacker-noon · Jack Mars

hackernoon.com

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