// Hacker Noon · 19 January 2026

How Bayesian Tail-Risk Modeling can save your Retail Business Marketing Budget

E-commerce marketing is often represented in terms of Return on Investment (ROI) But looking specifically at average ROI can be very misleading. Marketing outcomes can have "fat tails": rare but extreme events on the downside which conventional models' underestimate.

Hacker Noon

@hacker-noon · Dharmateja Priyadarshi Uddandarao

hackernoon.com

Hacker Noon@hacker-noon