// Hacker Noon · 10 May 2026

How Challenger Brands Are Turning Customers Into Distribution Networks

Growth is shifting from paid funnels to system-based, community-led models. Rising CAC and fragmented attention are pushing brands to build participation loops where customers become distribution, retention comes from belonging, and demand is orchestrated instead of bought. Growth is no longer a fun...

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@hacker-noon · Lomit Patel

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