// Hacker Noon · 9 June 2026

Perion CEO Tal Jacobson Says The Future Of Ad Tech Is Autonomous Execution

The advertising industry is entering a new phase where AI systems do more than recommend optimizations—they execute them autonomously. According to Perion CEO Tal Jacobson, execution engines can adjust budgets, pacing, and cross-channel campaigns in real time, eliminating delays that reduce performa...

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