// Hacker Noon · 12 February 2026

Stop Optimizing for Clicks: The Case for Uplift Modeling in Notifications

Notifications represent one of the most powerful channels for user engagement, yet without smart targeting, they can quickly lead to high uninstall rates.

Hacker Noon

@hacker-noon · Subasree Venkatsubhramaniyen

hackernoon.com

Hacker Noon@hacker-noon