// Hacker Noon · 12 March 2026

The End of Spray-and-Pray: How Intelligence-as-a-Service Is Reshaping GTM

For years, B2B sales relied on a “spray-and-pray” model — sending as many emails and calls as possible and hoping something sticks. That approach is rapidly losing effectiveness. According to Lusha CEO Yoni Tserruya, the next generation of go-to-market will be driven by signals, data, and AI-powered...

Hacker Noon

@hacker-noon · Vik Bogdanov

hackernoon.com

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