// Hacker Noon · 18 May 2026

Three Things Marketers Misunderstand About QR Code Scan Behavior

Most marketers measure QR codes the way they used to measure banner ads: by scan rate. After 1.1 billion scans on the platform I help run, I can say this is wrong, and so are two other assumptions that keep showing up in marketing decks. A scan is not a scan. Scan rate is not the metric that matters...

Hacker Noon

@hacker-noon · Roberto Maggio

hackernoon.com

Hacker Noon@hacker-noon