// Hacker Noon · 13 January 2026

When A/B Tests Aren’t Possible, Causal Inference Can Still Measure Marketing Impact

In many real‑world settings, running a randomized experiment is simply impossible. We’ll walk through Diff‑in‑Diff, Synthetic Control, and Meta’s GeoLift. We show how to prep your data, and provide ready‑to‑run code.

Hacker Noon

@hacker-noon · Stanislav Petrov

hackernoon.com

Hacker Noon@hacker-noon