// Hacker Noon · 6 March 2026

Why Demographic Segmentation Is Costing You Customers, And What to Build Instead

Marketing teams were segmenting audiences based on who people are rather than what they do. Customer acquisition costs across digital channels have jumped 40 to 60 percent between 2023 and 2025.

Hacker Noon

@hacker-noon · Michael Antonovych

hackernoon.com

Hacker Noon@hacker-noon