// Hacker Noon · 9 March 2026

Why SaaS Companies Waste 60% of Their Google Ads Budget

Google Ads in SaaS isn't a direct-response channel in the e-commerce sense. Google serves your ad based on your bid combined with Quality Score. Organic builds the foundation that, over time, makes paid search cheaper to run.

Hacker Noon

@hacker-noon · King David

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