// Lea Verou · 5 January 2026

In the economy of user effort, be a bargain, not a scam

Alan Kay [source] One of my favorite product design principles is Alan Kay’s “Simple things should be simple, complex things should be possible”. [1] I had been saying it almost verbatim long before I encountered Kay’s quote. Kay’s maxim is deceptively simple, but its implications run deep. It isn’t...

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