// LogRocket Blog · 3 February 2026

Customer vs. user: Why the difference matters in product decisions

Teams often use “customer” and “user” interchangeably — until it breaks alignment. Here’s how separating the two clarifies research, prioritization, and messaging across B2C, B2B, and B2B2C products. The post Customer vs. user: Why the difference matters in product decisions appeared first on LogRoc...

LogRocket Blog

@logrocket-blog · Bart Krawczyk

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