// Smashing Magazine · 22 January 2026

Beyond Generative: The Rise Of Agentic AI And User-Centric Design

Developing effective agentic AI requires a new research playbook. When systems plan, decide, and act on our behalf, UX moves beyond usability testing into the realm of trust, consent, and accountability. Victor Yocco outlines the research methods needed to design agentic AI systems responsibly.

Smashing Magazine

@smashing-magazine · hello@smashingmagazine.com (Victor Yocco)

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