// Stripe Blog · 19 March 2026

Testing the impact of Adaptive Pricing across 1.5M subscription checkout sessions

Adaptive Pricing is now available for subscriptions, allowing businesses to automatically localize prices in 150+ countries while Stripe handles currency conversion. In an A/B test across 1.5 million subscription checkouts, businesses saw 4.7% higher conversion and 5.4% higher LTV per session, on av...

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