// Towards Data Science · 7 April 2026

Democratizing Marketing Mix Models (MMM) with Open Source and Gen AI

A practical system design combining open-source Bayesian MMM and GenAI for transparent, vendor independent marketing analytics insights. The post Democratizing Marketing Mix Models (MMM) with Open Source and Gen AI appeared first on Towards Data Science.

Towards Data Science

@towards-data-science · Shakti Kothari

towardsdatascience.com

Towards Data Science@towards-data-science