// Towards Data Science · 21 January 2026

Google Trends is Misleading You: How to Do Machine Learning with Google Trends Data

Google Trends is one of the most widely used tools for analysing human behaviour at scale. Journalists use it. Data scientists use it. Entire papers are built on it. But there is a fundamental property of Google Trends data that makes it very easy to misuse, especially if you are working with time s...

Towards Data Science

@towards-data-science · Leigh Collier

towardsdatascience.com

Towards Data Science@towards-data-science