// Link · 22 May 2026

Four Levels Of Customer Understanding

What people say, feel, think, and do are often very different things. To understand the underlying reasons for user behavior, it helps to look beyond the surface and explore hidden motivations, root causes, and the different layers of reality that shape how people act. Brought to you by Measuring UX...

Smashing Magazine

@smashing-magazine · smashingmagazine.com

smashingmagazine.com

Smashing Magazine@smashing-magazine